IBM x Dragon’s Den
New broadcast spots for IBM & CBC with Dragons' Den's Lane Merrifield and Michele Romanow about IBM Cloud and AI solutions in 2020 and beyond.
Simple set direction jives with motion collage
The objective is to make topics like artificial intelligence and cloud computing feel more human. The narrative is grounded with a stripped down set, and tactile motion graphics to impart a human quality tied to the speakers shared experience of IBMs Cloud products.
