The first ever Canadian paid advertisement to run on Tiktok. Made for Tiktok.
Tiktok has been a growing obsession of mine. And while most clients see the benefits of cost advatanges of advertising on social media platforms like Instagram and Facebook. The new platform Tiktok has seen a new wave of content creation. And frankly it’s scaring clients and advertisers alike.
A love of Tiktok meets a brand willing to try something new.
The Ad ran for 24 hours.
1 Wacky Ad
4.2 Million Impressions.
The strategy
Bring the existing “rewind with pizzapizza” to life for a one day promotion that would play into how users make content on Tiktok.
Proof of concept - priceless.
The cost per impression for the 1 day of media spend came out to roughly $0.08. We created the ad with the platform in mind and flexed creative use of how people behave on Tiktok. But the real gem, is in proving that TikTok has unique amplification like no other platform.
This opens the door for them to create a whole new dialogue with an engaged audience.
1 day,
4200000 impressions
53000 likes and
a kickstart to the pizzapizza Tiktok following.