A snapchat campaign: the people’s weed, designed for day and night consumption.
Since this is a snapchat campaign, our ads work as seperate scenes as well as entire units. Meaning if our audience taps through frames, our brand message still comes through.
Day or night.
The strategy
Showcase the kingsway brand and value propositions from awareness to conversion with only product visuals.
Dayshift for waking and baking, Nightshift for nightcaps.
Everyday weed for everyday smokers.
