Sparkel
Challenge: To educate, and excite audiences of
Sodastream while building a brand asset library.
Our goal was to create as many high quality assets as possible and maximize the budget to deliver photo, video in a fully funnelled package. This Social Design System built creative assets for brand awareness, education, and conversion. That's what smart creative and strategy can do when they work together.
The challenge here was to make the introduction of this new sparkling beverage appliance pop, while demonstrating its features. With Sparkel we combine compelling visuals with clear and simple explanation of what this new appliance has to offer. Ensuring that we romance the product while educating consumers on how it work.
Captivating visuals optimized for social with themes relevant to different audiences in different parts of the marketing funnel. Whether the user is retargeted for an abandoned cart or first acquainted with Sparkel, the brand always stands out.
